Web Experience Management (WEM) refers to the personalization of a website visitor’s experience based upon business intelligence. What does that mean?!?! Put simply, WEM is an approach to increasing meaningful engagement with your website visitors based upon what you know about them. WEM solutions provide integration between content management, fundraising, and CRM tools so that you can present more targeted outreach. In this session, we will examine a handful of WEM strategies and tools. We will also dive deeply into RedHen CRM, a native CRM solution built with Drupal, that can power sophisticated WEM solutions built on top of Drupal.