Vancouver, October 5-6, 2012

Conversion Optimization Essentials in Drupal

Speaker(s): 
Track: 
Community, Business and Project Management
Experience Level: 
Beginner

How much money are you leaving on the table with poorly-performing webpages?

Most design and development projects are focused on getting your site built and making it usable, not encouraging users to take actions that drive revenue.

This hands-on session is intended to begin addressing that gap. We review:
- what conversion optimization is
- how it can help you achieve business goals
- how to benchmark and measure it
- how to optimize your Drupal site to maximize conversion.

This session is intended for anyone (developers, designers, site owners or IT managers) who wants to know how to measure and increase conversion performance.

This session will be presented by Bjorn Thomson and Susie Lin from UBC IT Web Services.