Vancouver, October 5-6, 2012

Community, Business and Project Management

The Business and Best Practices track is aimed primarily at end-users experienced or new to Drupal, comprising business and other sectors, such as government, education, NGOs. It covers topics about, among others, implementing a successful site, project management, using Drupal as the basis of a product, using Drupal in education or building an e-commerce site. This is the place to present case studies, that have advanced or will further the state-of-art in Drupal or the web.

Conversion Optimization Essentials in Drupal

How much money are you leaving on the table with poorly-performing webpages?

Most design and development projects are focused on getting your site built and making it usable, not encouraging users to take actions that drive revenue.

This hands-on session is intended to begin addressing that gap. We review:
- what conversion optimization is
- how it can help you achieve business goals
- how to benchmark and measure it
- how to optimize your Drupal site to maximize conversion.

Freelancer weapons of mass productivity

In the battle to stay organized, efficient, sane and maximize on billable time it helps to have systems in place to help deal with the daily business processes and management that make sure that you are working on what you should be and that projects, budgets and timelines stay on track. In particular, when you work on your own, its critical to have things like billing, time tracking and project management as a natural and seamless part of your workflow.

Why You Want to Sell Maintenance to Clients

Remember that website you built six months ago? What about the one you launched recently? How are they both doing, are there any differences from one to the other? Many website owners tend to overlook and barely maintain site after being launched. In this session, you will learn selling points to clients for site maintenance as well as techniques you can use to keep your Drupal site optimized such as site health checks, good practices, and other tools.

Contribution Culture in a Drupal Shop: The Business Of Giving Back

The Drupal Community is a shining example of how generosity generates growth…but it’s more than just contributing code and the onus does not need to be entirely on the shoulders of developers.

Meanwhile, the environment of a web agency is typically chaotic and the idea of having to give one more minute of time to ‘give back’ seems like just another task.

How to Run a Successful Meeting

If you oversee or are involved in the management of a Drupal shop you'll understand the importance of saving time, cutting costs and increasing efficiencies. Meetings can help or hinder you with this depending on how they are run. If you're like me however you may not always have the best experiences with meetings:

* How do you feel about most of the meetings you attend?
* Do they produce results or tend to waste your time?
* Do you feel like there are too many meetings at your company?
* How well do others value the meetings you lead?

Managing Migrations

Whether content migrations are viewed as an opportunity to attract business to your Drupal shop or a necessary evil associated with legacy systems, they are becoming more common as the web matures. Even with the best team and migration technology, a poorly managed migration can sour what should be an exciting time for your clients or stakeholders as they move to a new Drupal website.

Building a task-focused collaborative platform for K12

Over the last 3 years, The Alaska Humanities Forum (AKHF) has developed and tested a prototype online collaborative platform to support their Sister School Exchange program, an initiative which pairs K12 schools and classrooms in rural and urban Alaska. In early 2013, The Jibe has joined forces with the AKHF to develop the next iteration of this platform which is schedule to launch in mid-September.

The Container and the Content: Better Collaboration For Strategy-Minded Design

Much web design and development happens in silos: the developers work on the code, the designers make it pretty, and then the finished project goes to content creators who populate the website with information. However, with the rising importance of content marketing and management for business success on the web, this old way of doing things poses challenges that could easily be avoided with a more collaborative and holistic approach to web development.

Delivering Amazing Drupal Support

After the site launches and the project is over, there are two paths: we can shake our client's hands, pat our own backs, and head our separate ways. Or we can continue to build the relationship - continue to be a part of our client's success. Strong long-term relationships benefit clients by providing trust and security, like a familiar mechanic or the barber we have had since we were a kid. As merchants, we also benefit. Happy clients mean referrals and recurring income.


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